I got the opportunity to go to SxSW for the launch of Adobe Shadow this year. This was a whole bunch of first-times for me – the first time I’ve been to Austin, to SxSW, the first time I’ve been present for a big launch, the first time I’ve been involved in such a high profile way in a new product. I wanted to write a blog post every day about how it was going, but it’s been pretty crazy. Here’s a bunch of my early thoughts, in no particular order.
Austin looks much more like Ohio than I expected it to.
As crazy as I knew SxSW would be, it’s s much crazier. In every sense of the word.
When they talk about Austin being theLive Music Capital of the World, they aren’t messing around.
There are some amazing things to be heard at this conference. And there is a great deal of snake oil.
I would not want to come here to launch an indie game.
I have walked far more in the last few days than I expected to.
This is a cool town to run in. But it is not flat.
There is such a thing as eating too much delicious meat in one day.
There are so many parties, and so many places to have parties.
Signal to noise is an issue.
Getting here early to pick up my pass saved me half a day of waiting in line.
I want to present here. Next year.
I’ve heard at least two people mention in a talk concepts that I’m actively researching.
Everyone here wants something. Coming in knowing what you want is important.
Getting noticed here isn’t hard. Getting noticed on a big scale must be.
SxSW is not a good venue to meet people in the morning.
Really nice boots are expensive.
It’s not always hot here.
Pack extra socks when it’s raining.
There are some amazing people here to be met. You won’t meet them if you don’t say hi.
Don’t burn out too quickly.
Don’t count on free time.
I’ll post more when I can. It’s been pretty busy here.