Belated SXSW Wrapup

In all the madness surrounding my venture out to SXSW, I didn’t really get a chance to post second impressions or a wrapup.  Better late than never, right?

All in all, the Adobe Shadow launch went great.  I was able to follow along on Twitter while the main presentation was going on, and reactions were very positive.  The same has been true since then.  Not that there aren’t detractors or people who want it to work differently.  But overall, people have been really happy with the product.  I can’t wait until we drop our first update.

SXSW as a whole has left a big blur in my memory.  There was so much to see that a lot of it ran together.  And I’m pretty sure that didn’t have so much to do with free drinks.  Having had some time to reflect, I think the main couple of things I took away from it were these two things:

1 – Have Some Semblance Of A Plan.

I should have scoped out the sessions a little better.  There were a couple I’m bummed that I missed, and a couple that I could have skipped.  If I’d done my homework, my session experience would have been a little better.

2 – Expect To Throw Out The Plan.

Rigid schedule?  Not so much.  If I hadn’t rolled with it, I wouldn’t have met some of the awesome people that I did.  So while I’d like to know ahead of time what my options are, I’m not going to break brain trying to come up with the perfect plan.  I’ll just throw it out when I meet interesting people anyway.

Overall, I really walked away with the feeling that there’s no reason I couldn’t be on a stage instead of in the audience at least once next year.  I’ll have to start honing my pitches for the frenzy come June.

All in all, you should go.  At least once, if you can.  See what people are talking about.  It might not be for you, but I think of it like most large events: you can have as good or as miserable of a time as you want to.  And me, I had an AWESOME time.

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